Advertising by definiton of our text book is impersonal , one way mass communication about a product or organization that is paid for by a marketer. Advertising is one of the most important ways of driving or selling a product. Fed ex does a huge amount of advertising through commercials, websites, banners ,posters, etc. Especially since Fed ex bought over kinkos and renamed it Fedex office They can print as many brochures,postcards, and business cards that they need for advertising purposes.
Highlighting four key areas of the company’s business, Memphis-based transportation and logistics giant FedEx (NYSE:FDX) introduced a new ad campaign during NBC’s NFL season opener this week.
Steve Pacheco, director of advertising for FedEx (NYSE:FDX) said, “Our number one goal with any advertising campaign is to communicate directly with our customers. We have found that humor is a very effective way to engage an audience and, most important, make that engagement memorable.”
FedEx (NYSE:FDX) stocks were at 74.99 at the end of the last day’s trading. There’s been a -13.0% movement in the stock price over the past 3 months.
Recently I have noticed more Fed ex advertisements on commercials. Fed ex does mostly Product advertising and advertising relating to the economy and the cheaper options and alternatives that Fed ex provides.
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