Chapter 7_ Business Marketing

 Business Marketing is defined as the marketing of goods and services to individuals and organizations for purposes other thatn personal consumption. The example given is the sale of a PC to a college or university. So basically the way a person knows if something is sold for business use or for personal use is the intended use of a product. If a consumer buys a PC for his or her home it is for personal use, but if a PC is bought for an office it is considered a business product.
                                                      


Fed ex office definetly targets small and large business for its printing needs. Fed ex always has promotions for printing oversize posters and banners. They offer offer direct mail for business recognition. Postcards, flyers and business cards are a good way of advertising for business. Most printing is done for business in need of advertising or promotion of goods.

Fed ex office also does alot of business to business electronic commerce. The fed ex office website allows customers full access to Fed ex capabilities. Customers can get anything printed with their custom details and pay for them online as well. Customers have the option of getting their printed materials delivered to them or to be picked up in any Fed ex Office location desired by the customer.

Chpt_8 Segmenting and Targeting Markets

Market segmentation is the process of dividng a market into meaningful, relatively similar, and identifiable segments or groups. Fed ex  definelty had 2 major segments or groups that they target. The most obvious is the shipping part of Fed ex. Any customer needing rapid and reliable delivery of packages knows they need to use Fed ex. It is already embeded in most people needing shipments to arrive when they need it to, to use Fed ex. Fed ex also has another cheaper option targeting people who do not want to spend the extra money for shipments, Their option is to use Fed ex ground.
Fed ex ground offers delivery in the United States and Canada within 3 to 5 buisness days. This would be another sub group targeted by Fed ex.



The other major group Fed ex targets is customers needing printing and office supplies. Fed office has 2 major groups it targets on the printing side as well. Fed ex has almost all printing capabilities. They print posters, indoor and outdoor banners, postcards, calendars, brocures, flyers, logo creation, resume creation , window decals, lighted lettering, bumper stickers, and the list goes on. Fed ex office also has office supplies. Fed ex started to include more retail items in store in order to keep up with the competion Staples.

In every Fed ex office location they have it set up so that the printing counter is always separated from the shipping counter. After reading this chapter my theory is this is a form of market sementation.

Chpt_11 Developing and Managing Products

One of Fed ex Office's newest addition to their already existing product lines was the Fed ex office website. From the website customers can upload files to be printed and customized the way the customer needs it. The website is very easy to navigate through and customers can do this from the convenince of their own home. They have the option of picking it up at any Fedex Office location desired or haveing it delivered right to their front door.
http://www.fedex.com/us/office/new/






Customers can get any Printing need or desired through the online website. Customers can customize orders as far as printing in black and white or color, many different binding options, tab insertions, invitaions, postcards, holiday cards, business cards, posters, indoor and outdoor banners, and many more printing options. The website was a new way for customers to get access Fedex office already existing products.

On the shipping side of Fedex, they offer a service which is fairly new. The Fedex First Overnight and Fedex INTL Next Flight. The First Overnight option gets customers packages to most locations by 8:30 am the next day. There is no other delivery service that offers this early delivery to any state in the U.S. if you drop off at 8:30 pm the night before. Fedex continues to provide reliable service which continously brings them business. The Fed ex INTL Next Flight offers urgent delivery needs to customers needing packages to get to International destinations in time sensitive situations. The Next Flight option puts the customers package on the Next Flight available to that country after the package is dropped off. These improvements to service make Fedex another wise choice to customers with urgent shipping needs.

The Role Of Promotion in the Marketing Mix

Fed ex realizes as most large companies do that promotion is a very big part of selling products. Fed ex offices offers its employees on certain products or "products of the month" a cash back reward. As for the month of November Every 8 giga byte flash drive a Fed ex office employee sells he or she will get an 1 dollar on their pay check at the end of the month. This is a great idea because when employes feel like their getting rewarded they will push the product even more. The employee will try to promote the product more for their own personal benefit. Not only does the employee gain but the whole company gains as a whole.  Fed ex office also now implements a rule that at the end of every customer interaction or transaction the employee must offer the product of the month.

Fed ex office also focuses on promoting the Pack and Ship. Fed ex says that pack and ship is 98 % profit. If any customer comes to Fed ex office with out their package packed and ready to ship Fed ex employees will package the customers shipment for an extra charge on top of the shipment fee. Fed ex office also highly promotes this because of the high Profit margin on "Pack and Ship". Fed ex employees are supposed to always assume the Pack and Ship. Fed ex does alot of promoting and advertising through ads and commercials but also alot through employee's


Fed ex had many printing Promotions before the school year started and always has many different promotions goin on year round. Employee's do get cash back on pushing these products as well. Some of these item consist of Posters, Indoor and Outdoor banners, window decals, and many oversize prints. They also have quantity discount available on postcards , brochures and booklets.