Chapter 7_ Business Marketing

 Business Marketing is defined as the marketing of goods and services to individuals and organizations for purposes other thatn personal consumption. The example given is the sale of a PC to a college or university. So basically the way a person knows if something is sold for business use or for personal use is the intended use of a product. If a consumer buys a PC for his or her home it is for personal use, but if a PC is bought for an office it is considered a business product.
                                                      


Fed ex office definetly targets small and large business for its printing needs. Fed ex always has promotions for printing oversize posters and banners. They offer offer direct mail for business recognition. Postcards, flyers and business cards are a good way of advertising for business. Most printing is done for business in need of advertising or promotion of goods.

Fed ex office also does alot of business to business electronic commerce. The fed ex office website allows customers full access to Fed ex capabilities. Customers can get anything printed with their custom details and pay for them online as well. Customers have the option of getting their printed materials delivered to them or to be picked up in any Fed ex Office location desired by the customer.