Sunday, September 25, 2011

Global Marketing

Fed ex provides shipping services to over 220 countries. Fed ex is always looking to expand and open new locations in different countries. The way Fed ex stays competitive is through offering competitive rates, Delivery typically in 2-5 business days, 24 hour shipment status tracking through the fedex website or via email, customs clearance, and a Money back guarantee. One print ad says FedEx's commitment to reliable yet cost effective international shipments. "The economy is up. Your delivery costs don't have to follow," the ad reads, that FedEx International Economy allows users to "save money without compromising on quality and reliability" with "less time-sensitive shipments." The campaign is running in high potential growth markets like the U.K., Germany, South Korea, Japan, Brazil and China. Each region will roll out subsequent ads over the next six months, with the bulk coinciding with high levels of business activity, said Emma Armstrong, senior director on the FedEx account at BBDO, New York.





Fed ex also provides an International Next Flight for urgent shipments. They many convienent options for customers that need shipments sent Internationally at quick delivery times. Below is a link that has a list for all international countries that Fed ex offers services too.
http://images.fedex.com/us/services/pdf/CountriesServed_IF_IP_IE.pdf



Fed ex does alot of Global Advertising because Fed ex targets companies all around the world that need shipping services.

 

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