Fed ex has a term they call the purple promise. The purple promise is to ensure every customer experience is outstanding. Fed ex holds meetings and provides various trainings in order to show employee's how to deal with customers and encourages employee's to build relationships with customer as a trusted advisor. Customers that feel comfortable with employee's are guarenteed to return. Fed ex is definetly focused on the external enviroment because they do various survey's taken from customer's to see how the customer's experience was at any Fed ex location. They are called VOC or voice of the customer. Your goal as an employee is to make sure every experience is outstanding.
Sunday, September 18, 2011
The External Marketing Enviroment
FedEx Corp is the world's biggest express transportation company. They generate over $20 billion in annual revenue. The company offers business solutions through a network of companies that operate independently. These businesses are FedEx Express, the worlds biggest express transportation company; FedEx Ground, Americas second biggest provider of small package delivery; FedEx Freight, a regional provider of truck load deliveries; FedEx Customer Critical, worlds biggest expedited delivery service, and FedEx Trade Networks; which provides brokerage, consulting, and trade services. FedEx Corp also works closely in improving changes to the environment
Fed ex has a term they call the purple promise. The purple promise is to ensure every customer experience is outstanding. Fed ex holds meetings and provides various trainings in order to show employee's how to deal with customers and encourages employee's to build relationships with customer as a trusted advisor. Customers that feel comfortable with employee's are guarenteed to return. Fed ex is definetly focused on the external enviroment because they do various survey's taken from customer's to see how the customer's experience was at any Fed ex location. They are called VOC or voice of the customer. Your goal as an employee is to make sure every experience is outstanding.
Fed ex has a term they call the purple promise. The purple promise is to ensure every customer experience is outstanding. Fed ex holds meetings and provides various trainings in order to show employee's how to deal with customers and encourages employee's to build relationships with customer as a trusted advisor. Customers that feel comfortable with employee's are guarenteed to return. Fed ex is definetly focused on the external enviroment because they do various survey's taken from customer's to see how the customer's experience was at any Fed ex location. They are called VOC or voice of the customer. Your goal as an employee is to make sure every experience is outstanding.
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